Signal-based account discovery
Read target companies' public websites and keep matched text, source URL, freshness, and expiry visible on each signal.
Learn moreProduct overview
Outbound sales software with evidence, approval, and CRM control.
Pursenda connects account discovery, buyer intent, persona-guided outreach, controlled sequences, reporting, and CRM pipeline work in one crawlable product story.
Buyer intent lanes
Match each account to the offer it most plausibly needs and show the visible why before anyone acts.
Learn moreREACH AI with approval
Draft outreach from detected evidence and an approved claim catalog, with human approval required for every send.
Learn moreCRM pipeline control
Keep owner, activity, sequence status, opportunity state, next action, reporting, and outcome tied to the account.
Learn moreAccount discovery
Find accounts from public signals, not guesswork.
Signal-based account discovery reads target companies' public websites and attaches matched text, source URL, freshness, and expiry to each signal. It does not claim every signal is predictive or correct.
Buyer intent
Match each account to the offer it most plausibly needs.
Buyer intent lanes connect the account to a specific offer with the visible why, so priority stays inspectable instead of becoming an unexplained score.
Buyer personas
Shape outreach from buyer personas before anyone sends.
Persona cards carry jobs-to-be-done, purchase triggers, objections, and messaging guidance so targeting and message selection happen before the draft.
REACH AI
REACH AI drafts only from approved claims and detected evidence.
AI-written outreach is grounded in detected evidence and an approved claim catalog. Every send requires human approval; this page does not claim autonomous AI sending.
Sequence control
Approved content is the content that sends.
Versioned immutable multi-step sequences, per-contact enrollments, reply stops for that contact, colleague pause behavior, and approval content locked to the send record keep outreach controlled.
Reporting
Reports use a versioned metric catalog.
Dashboards, report builder, scheduled delivery, alerts, and CSV export are framed around named metrics so teams can inspect what a report means.
Territory and lists
Hunt a territory or import a list.
Pursenda can support autonomous map-based account hunting and CSV import with contacts, keeping discovery tied to account records and workflow state.
Outbound email
Connect outbound email deliberately.
The public claim is scoped to Microsoft 365 sign-in and SMTP/IMAP verified connections, plus suppression and unsubscribe handling. It does not publish a broad integration catalog.
White label
Run it under the customer's brand.
White-label branded deployments are described as scoped per customer, with custom domain and ownership terms settled in the pricing or implementation lane.
Connected workflow
One fictional account moves through the whole system.
Northstar Components is sample data used across this site to demonstrate behavior. It is not a customer, endorsement, or performance claim.
Northstar Components87 priority
Keystone Supply74 priority
Harbor Analytics68 priority
Evidence drawer
Why this account moved up
- FitManufacturing supplier in target region
- FreshnessNew funding mention, 4 days old
- EngagementTwo first-party content visits
Opportunity
Discovery scheduled
Owner: Maya Lee
Next step: confirm operations pain and current CRM owner.
Account journey
Target, evidence, follow-up, and outcome stay attached.
The product hub uses one account journey so a buyer can inspect the workflow instead of reading separate feature claims.
- FindNorthstar enters the workspace from configured ICP, territory, source category, freshness, ownership, and suppression checks.
- PrioritizeThe score separates priority, confidence, fit, freshness, breadth, and evidence contribution before a seller acts.
- EngageThe owner reviews the evidence, approves a sequence, and keeps human tasks visible beside automated steps.
- ManageThe same record carries stage criteria, opportunity history, next action, reporting fields, and final outcome.
Capability status
Claims are labelled before they become sales promises.
CapabilityStatusPublic evidence
Account workspaceConfigurable nowExample record with evidence, owner, sequence, opportunity, and next action.
Prospecting filtersConfigurable nowICP, region, segment, source category, freshness, assignment, and suppression fields.
Buyer-intent scoringLimited betaAuditable score components, confidence, freshness, breadth, and calibration loop.
SequencesConfigurable nowBuilder, enrollment, human review, stops, suppression, reporting fields, and handoff.
CRM + pipelineConfigurable nowObject model, stages, owner, history, next action, reporting, migration, and export boundaries.
Verified integrationsScoped per implementationIntegration planning process, not a named catalog.
Roles and implementation
Configured setup gives each team member a real operating view.
Seller, manager, owner, and implementer views are scoped in the first version. Pursenda names the account fields, stage definitions, sequence rules, reporting needs, migration steps, permissions, history, export path, and integration plan before onboarding.
Seller
Priority accounts, evidence drawer, sequence status, recent history, and next action.
Manager
Stage aging, stalled accounts, next-action coverage, outcome quality, and calibration notes.
Owner
Pricing lane, data boundary, operating cadence, support scope, and exit requirements.
Implementation
Configured objects, fields, roles, migration, test records, and handoff checklist.
Trust and integrations
The public site states what is verified and what is scoped.
The website is static and tracker-free. Named integrations, production product security controls, customer data terms, executed DPA, subprocessors, support commitments, uptime, certifications, and legal obligations are quoted before onboarding.
Website facts
Static HTML/CSS/JS, local navigation JavaScript, first-party form route, and no intentional tracking scripts.
Integrations
Planned per implementation until system, direction, auth, rate, object scope, owner, and test date are verified.
Security
Public-beta facts are separate from product hosting, auth, encryption, backups, retention, export, deletion, and model/provider details.
Proof
Product examples are fictional workflow examples, not customer screenshots, endorsements, usage numbers, or certifications.
Next step
Start with the workflow before configuration starts.
Use the working session to decide what belongs in the first configured version and what stays out of scope.