Hosted self-operation
$399 per month hosted-only after setup - the buyer operates Pursenda without managed operation.
Pricing and implementation
Choose the CRM or managed outbound lane before you commit.
Pursenda publishes CRM and managed outbound lanes separately: flat CRM plans, configured + self-operated CRM, done-for-you outbound sales services, and customer-hosted or owned deployment. Final terms name the operating scope, billing basis, limits, support, renewal, cancellation, and export path before onboarding.
Configured CRM
Configured + self-operated CRM.
This lane is for buyers who want Pursenda configured around their account model and then operated by their own team after setup. Training, changes, usage, integrations, and support boundaries are quoted before onboarding.
Setup boundary
Objects, fields, views, rules, sequences, roles, dashboards, and agreed integrations are scoped before onboarding.
Team ownership
The buyer owns the operating rhythm after handoff, with support boundaries quoted in final terms.
Managed outbound
Done-for-you outbound sales services.
The managed lane ties territory discovery, public-signal evidence, persona-guided targeting, REACH AI drafts, human approvals, sequence control, and reporting to a quoted operating scope.
Launch configuration
$2,500 founding / $5,000 list - one-time build, target-universe load, and agent tuning.
Managed operation
$1,750 founding / $3,000 per month list - Pursenda runs the outbound lane with human approval, 3-month minimum.
Control boundary
No guaranteed meetings, no autonomous AI sending claim, and no unlimited managed-send promise.
Owned deployment
Customer-hosted or owned deployment.
Buyers who need infrastructure control or source-control ownership can price the customer-hosted and own-it-out lanes separately from managed outbound.
Self-hosted
$2,500 setup + $199/mo for buyer-controlled infrastructure.
Own-it-out
$12,000 founding / $20,000 list own-it-out path.
Optional support
Optional support is $750 per month when the owned lane still needs hands-on help.
Flat team plans
Flat CRM plans for smaller teams.
These plans publish seats and packaged capacity. Usage allowances, extra vertical packs, caps, rollover, and top-up behavior are quoted before onboarding.
Starter
3 seats, 1 vertical pack, daily hunt, 500 accounts.
$99/moTeam
10 seats, 3 packs, 2,500 accounts, custom domain.
$249/moBusiness
25 seats, white-label, unlimited packs, 10k accounts.
$499/moSelf-hosted
Unlimited seats, their infrastructure, their data.
$2,500 setup + $199/moWhat the quote settles
Public price is not the full operating agreement.
A scoped recommendation names what is included, what is custom work, how billing works, and what happens if the engagement changes or ends.
AreaPublished nowQuoted before onboarding
Configured + managed$2,500 founding / $5,000 list launch configuration; $1,750 founding / $3,000 per month list managed operation with a 3-month minimum.Final statement of work, payment timing, taxes, discounts, support boundaries, and acceptance terms.
Configured + self-operated$399 per month hosted-only after setup.Training, change requests, export window, uptime boundary, and buyer operating responsibilities.
Flat team plansStarter $99/mo, Team $249/mo, Business $499/mo.Usage allowance wording, extra vertical-pack pricing, caps, overages, rollover, top-up behavior, and upgrade path.
Customer-hosted or ownedSelf-hosted $2,500 setup + $199/mo; own-it-out $12,000 founding / $20,000 list with optional $750/mo support.License, source-code rights, IP boundary, update rights, infrastructure responsibility, maintenance, and exit obligations.
Implementation checklist
The launch scope is explicit.
A scoped recommendation separates supported configuration from custom work before price or timing is promised.
- Motion mappingBuyers, account types, stages, signals, handoffs, next actions, and outcome definitions.
- Supported configurationObjects, fields, views, roles, sequences, rules, dashboards, and agreed integrations that the product supports.
- Scoped migrationInventory, mapping, cleanup rules, test import, exception list, documented signoff, and cutover boundary.
- TrainingTeam walkthrough, role-specific views, operating definitions, and admin handoff.
- Launch verificationReports, permissions, sequence behavior, export route, and open issues checked before wider use.
- Out-of-scope custom workCustom development, nonstandard integrations, heavy data cleanup, and advanced automation quoted separately.
Terms and cancellation
Published price is separate from final legal terms.
The pricing above is public. Billing period, renewal behavior, cancellation effective date, export window, support response terms, taxes, discounts, and overage/top-up rules are quoted in final terms before product sale or onboarding.
Contract basics
Published prices cover the four lanes. Payment timing, taxes, renewal rules, and discounts are quoted in final terms.
Cancellation
Notice period, effective date, data export window, deletion timing, and post-cancellation access are quoted in the final terms.
Usage controls
Included usage, resets, alerts, hard caps, top-ups, overages, rollover, and administrator controls are quoted before onboarding.
ROI framing
Business-case assets use editable assumptions and scenarios, not guaranteed outcomes.
Pricing FAQ
Questions finance and operators will ask.
How is pricing calculated?
Pursenda is priced through configured managed operation, configured self-operation, flat team plans, and customer-hosted or owned packages.
What does configured + managed cost?
Launch configuration is $2,500 founding / $5,000 list one-time. Managed operation is $1,750 founding / $3,000 per month list with a 3-month minimum.
What does configured + self-operated cost?
Hosted-only operation is $399 per month after the configured setup is handed to the buyer's team. Training, changes, usage, integrations, and support boundaries are quoted before onboarding.
What are the flat team plan prices?
Starter is $99/mo for 3 seats, 1 vertical pack, daily hunt, and 500 accounts. Team is $249/mo for 10 seats, 3 packs, 2,500 accounts, and custom domain. Business is $499/mo for 25 seats, white-label, unlimited packs, and 10k accounts.
How do customer-hosted and owned packages differ?
Self-hosted is $2,500 setup + $199/mo for unlimited seats on buyer-controlled infrastructure. Own-it-out starts at $12,000 founding / $20,000 list and is scoped around source, license, updates, support, and exit obligations.
What changes the scoped package?
Usage volume, vertical packs, data condition, migration size, integration depth, workflow complexity, training needs, and custom work can change the total scope.
How long does implementation take?
No public implementation-time promise is made. The timeline is quoted after motion mapping, migration review, integration review, and user availability are known.
Can you migrate our existing data?
Scoped migration can include inventory, mapping, cleanup rules, a test import, exceptions, documented signoff, and cutover boundary. Heavy cleanup or unusual systems are optional services.
Can we export our data?
Export and portability are required trust topics. Exact formats, timing, and post-cancellation access are quoted before onboarding.
What happens if we cancel?
Cancellation terms, export window, deletion timing, and billing effects belong in the commercial terms quoted before onboarding.
Are there usage caps or overages?
If usage credits or metered actions are used, the quote names included quantity, reset, rollover, alerts, hard caps, top-up price, overage behavior, and administrator controls.
What changes cost?
Usage volume, extra vertical packs, data condition, migration size, integration depth, workflow complexity, training needs, and custom work can change the total scope.
Next step
Get the recommendation before the commitment.
Bring your current sales process, data source, team shape, and the systems that must stay connected.